A stuffed whale toy with the words Edgartown in a store

An Opinionated Guide To Shopping in Edgartown Martha’s Vineyard

With dozens of stores and boutiques to choose from, shopping in Edgartown Martha’s Vineyard has never been better. Clothing stores in Edgartown can outfit the whole family. Whether you’re looking for fashion, books or cool gifts to bring home, Edgartown’s historic shopping district has it all.  We’ve also included a couple of stores that we rate highly on the outskirts of Edgartown in the Edgartown Post Office shopping area. When you are not spending time at the beach in Martha’s Vineyard, shopping in Edgartown is definitely one of the best things to do in Martha’s Vineyard.

Clothing Stores Edgartown For Everyone

My children used to live in Black Dog clothing which is super sturdy and well made. Now, they have moved onto Vineyard Vines and Shirt Tales MV items as teenagers.

A stuffed whale toy with the words Edgartown in a store
Whaling used to be the big source of revenue in Edgartown but now its tourism.

Martha’s very own Vineyard Vines has everything you need for casual comfort. This Vineyard Vines Edgartown store has a variety of preppy outfits for the whole family. Or head to Soft as Grape Edgartown for New England style shirts, hoodies, and sweatshirts. You can also pick up the iconic designs for Life is Good items from Shirt-Tales MV on Main Street as well as other casual wear perfect for relaxing.

Two children posing with fish and fisherman cutouts
My kids clowning around with a Vineyard Vines Edgartown poster.

Another home-grown empire are The Black Dog stores which has casual clothing for the whole family. The adults clothes store is on Main Street and there’s a dedicated children’s store around the corner on Dock Street.

orange and green balloons with black dog printed on them on the street
The Black Dog empire started in the 1970s in Martha’s Vineyard.

British company Jack Wills also brings its contemporary patterns to the island. I find it amusing that Jack Wills are selling WASP casual back to the country that invented the preppy look yet refers to themselves as quintessentially British. Unparse that logic, if you will.

The international brands continue with athleisure gear and yoga outfits from Canadian designer LuluLemon Martha’s Vineyard. Lululemon clothes are great for when you are on an intense cycle ride on Martha’s Vineyard.

If you’re looking to add some island vibes to your wardrobe, shop for beach gear at Island Company. Outdoor enthusiasts can find something at Boneyard Edgartown which specializes in surfer clothing, swimsuits and sporting equipment.

NRO Edgartown is a mix of sportswear and luxury casual clothing for adults and children with a New England angle. I once saw Gray Malin autographing his Beaches book in-store. You never know what goodies you will find which is why we visit to have a look.

Tip! Visiting end of season, such as late August on, will bag you some serious bargains. Many retailers on Martha’s Vineyard know their biggest sales come from the summer rush. After the summer crowds taper off, especially after Labor Day, retailers markdown old stock to make way for the new.

Clothing Stores Edgartown For Women Only

Women have endless options for fashion in Edgartown with lots of local boutiques who source their clothes from all over the USA for a well-curated collection.

My absolute favourite store in Martha’s Vineyard is Katydid in Edgartown Maasschusetts. In fact, I follow Katydid on Instagram and see new stock coming in that I like.

A bike on a bench with a shopping bag with the words Katydid
So many of the Edgartown stores like Katydid and the Edgartown Paper Company are only a short walk from each other.
Tip! My second favourite is Pandora’s Box in Menemsha. I found out recently that the two owners are friends and that makes sense because their clothes are great.  The Katydid collection has a preppy New England twist just like Edgartown. Located in an upscale fishing village like Menemsha, the clothes at Pandora’s Box is more California boho – think Anthropologie but less mass market.

Other good stores for women’s fashion is Nell/20 Main down Main Street from Katydid. They have a particularly great collection of accessories.

A bike plate with the words Edgartown attached to a classic bike with basket
This bike is a perment and pretty fixture in front of Nell on 20 Main Street

Across from Katydid, In the Pink Edgartown is the Lily Pulitzer store which is as bright and floral as you would expect. Being a native New Yorker, I’ve always had lots of black in my wardrobe. Living in London all these years, I’ve added color into my wardrobe in the form of grey and navy. Although not for me, Lily Pulitzer does have quite the dedicated following though!

A Lily Pulitzer employee posing in front of a Lily Pulitzer jeep
Being blonde, thin and pretty helps one pull off the Lily Pulitzer look.

Pair your new outfit with a pair of shoes from the Charleston Shoe Company Edgartown, also across the street from Katydid. These shoes are the BEST for summers. They are super comfortable and they are also machine washable. You don’t have to worry about destroying your cute shoes on a dirt path because all that dirt comes right off!

Bryn Walker sells a variety of clothing and accessories made for casual California elegance – think Dame Judi Dench in style. You can find more California style with flirty dresses and romantic patterns at Suka of Martha’s Vineyard This store is big on boho-cool labels like Johnny Was.

And, you need jewellery to complete any outfit!  Claudia Jewelry is your one-stop-shop for everything related to jewelry, with bracelets, chains, earrings, and necklaces for every budget. Sterling silver reigns supreme at the affectionately-named Whatever boutique, while handcrafted, island-inspired designs can be found at Stephanie Wolf Designs. You can treat yourself to higher-end fine jewelry with a beautiful piece from CB Stark Jewelers.

Specialty Food & Wine

There’s no shortage of mouthwatering cuisine in Martha’s Vineyard, and Edgartown is no exception.

Rosewater Market & Takeaway is a gourmand’s delight. It sells everything from fresh-baked cookies and salads to full meals in the restaurant section. The market has gourmet products as well as hostess gifts and artisanal offerings.  

Tip! The Vineyard has such great hostess gift options because so much evening entertainment is done as private dinner parties at homes. We tend to stock up on hostess gifts for the rest of the year, too, when we are in Martha’s Vineyard.

While Rosewater Market is on South Summer Street, they have a branch on Main Street, Rosewater Wine & Spirits. The Main street store has a great collection of wine and craft beer. This is a great place to lose a husband/partner if you want to do some clothes shopping. 

In terms of a good wine store Edgartown MA has several options.  We love the collection at Vintage MV Wine & Spirits which was started by two certified sommeliers. This is a wine store for wine lovers by wine lovers. Vintage MV is tucked away in Nevin Square. My husband has nipped into Wharf Wine & Spirits on occasion too but it is much smaller.

Despite Edgartown Meat and Fish having two cars crash into its side over the space of a couple of years, we LOVE this store. Learner drivers need to take their practice driving to another parking lot!

Anyway, Edgartown Meat and Fish has a Starbucks-like area serving Starbucks products. There is also an amazing fresh fish and meat counter with the best food you can buy on-island for a barbecue. They have a sushi bar making sushi as well. The market part has a great selection of groceries, upscale condiments and products, including wine and beer.

a Martha’s Vineyard pennant and key chains
You can definitely buy souvenirs and gifts in Edgartown in a variety of prices.

For Books and Gifts

Inspired by the Portobello Road flea/vintage market in London’s Notting Hill area, Portobello Road Edgartown sells practically everything under the sun in terms of books and gifts. Shop for books, artwork, home decor, and even antiques at this eclectic boutique. I also love this store and can spend hours browsing here.

a shelfie of books and other items in a store
Portobello Road MV is a treasure trove of items perfect for browsing.

Speaking of antiques, you’ll also be able to browse through centuries of unique vintage items at Main Street’s Past and Presents antique shop.

Book lovers will find exciting and fascinating reads at Edgartown Books. Set inside two floors of a traditional Victorian home, this independent book store has a tranquil reading garden and an on-site cafe, Behind the Bookstore. There’s a small but excellent children’s section which even has a little reading area.

a cozy reading nook in the Edgartown Books store
A cozy spot to check out a book with a child in Edgartown Books.

Just For Kids

Martha’s Vineyard is a family-friendly vacation destination, so it’s only natural Edgartown would have stores catering to the island’s younger visitors!

It’s just a corner store but what a corner store! The Edgartown Paper Store has snacks and souvenirs and a great selection of toys and other exciting knick-knacks. Best of all, the price is extremely affordable, especially considering its prime location right on Main Street.

The corner of Main street in Edgartown showing the bank and the Edgartown Paper Store
My kids would love going to the bank which gave away free lollipops and then cross the street to the Edgartown Paper Store when we were running errands.

Granite Five & Ten in Edgartown is a great place to pick up something to spark your child’s creativity. This hardware store has an ENORMOUS section selling a variety of craft materials, toys, and gifts for kids of all ages.

Located in Post Office Square, Granite was a firm favourite of my children when they were younger. We’d do the weekly Granite run if they had done well on their Rewards Chart the week before. Nowadays, we go to Granite for the Ace Hardware part and actual home and beach supplies!

Shopping in Edgartown

Edgartown has items from casual island-wear to gourmet food markets – and everything in between. You really don’t even miss or want a big shopping mall because you can find everything you want or need in these cute little stores.


We once had a friend visit who when she wasn’t at the beach, spent all her time shopping in Edgartown. She had to get an extra suitcase to transport all her goodies home. Make sure that doesn’t happen to you – bring an extra collapsible bag to transport your stuff off-island!

And an added bonus? Shopping in Edgartown is shopping local and supporting the Vineyard economy.

SPREAD THE WORD! PIN THIS TO YOUR TRAVEL PINTEREST BOARDS FOR FUTURE REFERENCE! 

American flag on a store on Main Street Edgartown with the words: A guide to the great stores in Edgartown Martha’s Vineyard

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